Группа авторов Cause Marketing for Nonprofits
Купить за 6953.42 RUR
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while
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Группа авторов Marketing for Sustainable Development
Купить за 15240.83 RUR
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible
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Группа авторов Marketing for Sustainable Development
Купить за 15240.83 RUR
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Группа авторов Fashion Marketing
Купить за 4432.84 RUR
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to
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Группа авторов Value-based Marketing
Купить за 6613.13 RUR
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder
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Группа авторов New Consumer Marketing
Купить за 6538.27 RUR
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key
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Группа авторов Praxistipps Marketing Automation
Купить за 453.5 RUR
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Joe Waters Cause Marketing For Dummies
Купить за 1923.54 RUR
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this
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Группа авторов Marketing the Professional Services Firm
Купить за 7005.29 RUR
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the
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Группа авторов Wine Management and Marketing Opportunities for Companies and Challenges for the Industry
Купить за 15240.83 RUR
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Группа авторов The Marketing Director's Role in Business Planning and Corporate Governance
Купить за 4698.26 RUR
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a
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Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Купить за 2200.44 RUR
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social
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