
Professor Herzlinger documents how the consumer-driven health care movement is being implemented and its impact on insurers, providers, new intermediaries, and governments. With additional contributions by health care’s leading strategists, innovators, regulators and scholars, Consumer-Driven
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Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key
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A timely collection of advanced, original material in the area of statistical methodology motivated by geometric problems, dedicated to the influential work of Kanti V. Mardia This volume celebrates Kanti V. Mardia's long and influential career in statistics. A common theme unifying much of
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The first book of its kind, Orthodontically Driven Corticotomy describes how to apply this innovative technique to orthodontic treatment protocols. More than simply discussing orthodontic applications, the editors demonstrate how corticotomies enhance inter- and multidisciplinary treatments.
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In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment
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The bestselling environmental health text, with all new coverage of key topics Environmental Health: From Global to Local is a comprehensive introduction to the subject, and a contemporary, authoritative text for students of public health, environmental health, preventive medicine, community
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This book covers the developmental and health problems unique to the adolescent period of life. It focuses on special needs and public health programs for adolescents. It offers deep insight into smoking, violence, teen pregnancy, HIV/AIDS, and other problems, along with intervention and prevention
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The essential health behavior text, updated with the latest theories, research, and issues Health Behavior: Theory, Research and Practice provides a thorough introduction to understanding and changing health behavior, core tenets of the public health role. Covering theory, applications, and
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Sexual health is a prominent public health issue and nurses are often the first point of contact for people wanting treatment for, or advice about, sexual health. This practical guide for newly qualified student nurses and pre-registration nursing students is based around the RCN’s core sexual
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This book provides all the necessary information in a readable style that can be understood by anyone with even the most basic knowledge of mathematics Health Economics is ideal for all health professionals who are required to make policy decisions – including hospital managers, clinical directors
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Health and Health Care 2010, Second Edition, offers well-researched coverage of health insurance, managed care, health care providers, the health workforce, medical technologies, information technologies, consumerism, public health services, mental health, child health, health of the elderly,
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