
Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one. Creating a culture of service excellence requires planning, preparation, and persistence. Customer Service in Health Care is designed to provide readers with the fundamental
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The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing
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Networks are now embedded in daily life thanks to smaller, faster, inexpensive components that are more powerful and increasingly connected. Parallel to this quantitative explosion of communication networks, technology has become more complex. This development comes with challenges related to
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Customer Service Delivery taps into business, marketing, and psychological research and practices to provide a wealth of knowledge about customer service. With contributions from some of the best-known industrial and organizational psychology experts in customer service, this book brings together
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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that
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Addresses the methodology and theoretical foundation of battery manufacturing, service and management systems (BM2S2), and discusses the issues and challenges in these areas This book brings together experts in the field to highlight the cutting edge research advances in BM2S2 and to promote an
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Digital Customer Service is the new standard for creating a 5-star customer experience As much as technology has improved our lives, for many people customer service experiences remain unnecessarily frustrating. But the advent of Digital Customer Service (DCS) promises to make these interactions
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Designing the Customer-Centric Organization offers today???s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the
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To be competitive, service providers cannot customize every installation but must simultaneously offer services that meet a wide range of perceived customer needs. This guide shows commercial service providers and equipment vendors how to build competitive service offerings for enterprise-specific
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Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or
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