Группа авторов customize the brand по низким ценам

Группа авторов Customize the Brand

Купить за 5542.01 RUR

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the
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Группа авторов Alliance Brand

Купить за 6613.13 RUR

As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise,
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Группа авторов Brand Vision

Купить за 5043.81 RUR

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action
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Группа авторов Brand Stretch

Купить за 6107.74 RUR

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book
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Группа авторов Brand Innovation Manifesto

Купить за 6107.74 RUR

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the
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Группа авторов The Cervix

Купить за 39619.24 RUR

At over 600 pages, with more than 400 illustrations and photographs this text spans everything from embryology to the emotional trauma women undergo when their cervix is removed at hysterectomy. This is also the most up-to-date text in the field – The editors have referenced work to 2006(and will
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Группа авторов The Placenta

Купить за 16921.05 RUR

The Placenta: From Development to Disease examines research into placental function and its clinical implications to provide a springboard for improving clinical practice and enhancing medical research. Influential information is extracted from the compelling narrative by the use of 'take home'
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Группа авторов The Galapagos

Купить за 15063.3 RUR

The Gal?pagos Islands are renown for their unique flora and fauna, inspiring Charles Darwin in the elaboration of his theory of evolution. Yet in his Voyage of the Beagle, published in 1839, Darwin also remarked on the fascinating geology and volcanic origin of these enchanted Islands. Since then,
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Группа авторов The Stratosphere

Купить за 12680.89 RUR

Published by the American Geophysical Union as part of the Geophysical Monograph Series, Volume 190. The Stratosphere: Dynamics, Transport, and Chemistry is the first volume in 20 years that offers a comprehensive review of the Earth's stratosphere, increasingly recognized as an important component
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Группа авторов The Pyrazines

Купить за 54496.46 RUR

Complete coverage of chemical literature on simple pyrazines recorded in Beilstein to 1929, and Chemical Abstracts through 1978 (volume 89), together with selected references to 1980. Describes their history, occurrence, biological activity and uses, and nomenclature. Classified primary syntheses
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Группа авторов The Novel

Купить за 15398.92 RUR

The Novel: An Anthology of Criticism and Theory 1900–2000 is a collection of the most influential writings on the theory of the novel from the twentieth century. Traces the rise of novel theory and the extension of its influence into other disciplines, especially social, cultural and political
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Группа авторов The Serbs

Купить за 4529.99 RUR

This sweeping history of the Serbian people starts with the settlement of the Slavs on the Balkan Peninsula in the seventh century and ends with the dissolution of Yugoslavia at the end of the twentieth century. A comprehensive survey of the development of the Serbian nation. Provides the
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