Brand Storytelling for Business Competitiveness
Купить за 1080 RUR
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Karen Dietz Business Storytelling For Dummies
Купить за 2077.49 RUR
Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a
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Janine Kurnoff Everyday Business Storytelling
Купить за 2746.92 RUR
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Bill Chiaravalle Branding For Dummies
Купить за 1945.14 RUR
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's
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Valerie Khoo Power Stories. The 8 Stories You Must Tell to Build an Epic Business
Купить за 2463.12 RUR
Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply
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Brian Resnick Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers
Купить за 3844.77 RUR
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps
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Коул Нафлик Storytelling with Data. A Data Visualization Guide for Business Professionals
Купить за 3075.05 RUR
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this
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Группа авторов Brand Vision
Купить за 5043.81 RUR
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action
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Amy Will Launching & Building a Brand For Dummies
Купить за 2079.28 RUR
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And
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Александр Чичулин How to create a successful business. Build Your Dream Business: The Ultimate Guide to Entrepreneurial Success
Купить за 200 RUR
This book is a comprehensive guide for aspiring entrepreneurs who want to build a successful business. It covers everything from identifying market gaps to building a brand, launching marketing campaigns, managing finances, and more. With practical advice and actionable steps, this book provides a
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Hamish Pringle Celebrity Sells
Купить за 4248.88 RUR
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business – the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the
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Alina Wheeler Designing Brand Identity. An Essential Guide for the Whole Branding Team
Купить за 3936.39 RUR
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity
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