CIM The The Marketing Century. How Marketing Drives Business and Shapes Society
Купить за 3549.35 RUR
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While
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Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands
Купить за 2283.1 RUR
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
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Chris Baggott Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Купить за 2443.09 RUR
Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better.
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Philip Sheldrake The Business of Influence. Reframing Marketing and PR for the Digital Age
Купить за 2581.65 RUR
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st
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Taylor David The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership
Купить за 4525.98 RUR
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8
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Simon Middleton What You Need to Know About Marketing
Купить за 2032.07 RUR
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to
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Mari Smith The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web
Купить за 1953.69 RUR
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in
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Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
Купить за 1942.02 RUR
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable
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Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business
Купить за 2330.43 RUR
Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize
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Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business
Купить за 2344.43 RUR
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet
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Kivi Leroux Miller The Nonprofit Marketing Guide
Купить за 3694.09 RUR
Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for you and your organization, no matter how
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Joseph Jaffe Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Купить за 2305.32 RUR
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful
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