David aaker a brand relevance making по низким ценам

David Aaker A. Brand Relevance. Making Competitors Irrelevant

Купить за 2536.24 RUR

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which
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David Aaker A. Three Threats to Brand Relevance. Strategies That Work

Купить за 368.7 RUR

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new
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David Apgar Relevance. Hitting Your Goals by Knowing What Matters

Купить за 2151.38 RUR

In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines a new discipline focused on the relevance of
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David Crystal Making a Point

Купить за 2476 RUR

Making a Point (David Crystal) Behind every punctuation mark lies a thousand stories. The punctuation of English, marked with occasional rationality, is founded on arbitrariness and littered with oddities. For a system of a few dozen marks it generates a disproportionate degree of uncertainty and
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Susan A. Ambrose Higher Education's Road to Relevance

Купить за 3694.09 RUR

Explores the current context, role, and challenges of post-secondary education and presents options for promising pathways forward. The post-secondary educational system has undergone dramatic changes and experienced immense stress in the past two decades. Once regarded as the logical next step
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David A. Spencer Making Light Work

Купить за 1955.06 RUR

Is work a primordial curse? Or a spiritual calling? Or is it a tedious necessity that technology will abolish, freeing us to indulge lives of leisure? In this book David A. Spencer argues that work is only an alienating burden because of the nature of work under capitalism. He makes the case not
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David Bakhurst The Formation of Reason

Купить за 3228.22 RUR

In The Formation of Reason, philosophy professor David Bakhurst utilizes ideas from philosopher John McDowell to develop and defend a socio-historical account of the human mind. Provides the first detailed examination of the relevance of John McDowell's work to the Philosophy of Education Draws on
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Taylor David The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership

Купить за 4525.98 RUR

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8
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Пенни Джордан Coming Home

Купить за 449.16 RUR

New York Times bestselling phenomenon Penny Jordan is back with her brand-new installment in the breathtaking Crighton family saga. While returning home to confront his past, David discovers romance with Honor Jessop.But he hasn't told her the truth about his life. Will Honor and the Crightons be
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Пенни Джордан The Crightons

Купить за 658.79 RUR

New York Times bestselling phenomenon Penny Jordan is back with her brand-new installment in the breathtaking Crighton family saga. While returning home to confront his past, David discovers romance with Honor Jessop.But he hasn't told her the truth about his life. Will Honor and the Crightons
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Laura Mazur Conversations with Marketing Masters

Купить за 5740.51 RUR

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal
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Karen Van Der Zee Midnight Rhythms

Купить за 460.04 RUR

The last thing Sam had wanted was a stranger in the house for three long months!David was always there– making her angry, making her laugh, giving her all the fun she' d been missing… and, during the long, sleepless nights, showing just how much he desired her. Sam didn' t want to fall in love– but
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