Jon Miller The Business of Brands
Купить за 5637.91 RUR
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which
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Группа авторов The Brandgym
Купить за 4305.38 RUR
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their
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Denise Yohn Lee What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest
Купить за 2203.59 RUR
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all
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John Gerzema The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It
Купить за 2581.65 RUR
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible
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Ekaterina Fomicheva Artificial intelligence with a human face. How neural networks build emotional connections with customers
Купить за 800 RUR
This book presents a study of the role of artificial intelligence in creating emotional connections between brands and customers. It explores the principles of using neural networks to analyze emotions and integrate information into marketing strategies.Special attention is given to the boundaries
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Andy Pike Origination
Купить за 7404.04 RUR
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and
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Jon Cleary Mask of the Andes
Купить за 675.99 RUR
MASK OF THE ANDES, also known as THE LIBERATORS, is a 1971 novel set in Bolivia by the award-winning Jon Cleary, author of the Inspector Scobie Malone series.In a remote village of the Andes, McKenna, an American priest, is trying to win the confidence of his bitterly poor Indian parishioners who
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Jon Cleary The Climate of Courage
Купить за 687.65 RUR
Fictionalised account of part of the Kokoda Trail battles between Australian and Japanese troops in 1942.Set during the Second World War, The Climate of Courage involves a group of Australian soldiers who have returned from service in the Middle East. The novel is broken up into two parts and
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Jon Cleary The Pulse of Danger
Купить за 759.17 RUR
THE PULSE OF DANGER is a 1989 Australian novel from the award-winning Jon Cleary, author of the Inspector Scobie Malone series.In the valleys of Bhutan, a small botanical expedition prepares to return to India after seven months field work. However Chinese forces have crossed the Indian border, and
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Jon Cruddas The Dignity of Labour
Купить за 1836.24 RUR
Does work give our lives purpose, meaning and status? Or is it a tedious necessity that will soon be abolished by automation, leaving humans free to enjoy a life of leisure and basic income? In this erudite and highly readable book, Jon Cruddas MP argues that it is imperative that the Left rejects
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Yozo Hasegawa Rediscovering Japanese Business Leadership. 15 Japanese Managers and the Companies They're Leading to New Growth
Купить за 2345.21 RUR
Who are Asia's biggest business leaders? What kind of leadership skills and philosophies do they possess that have put them at the forefront of their respective industries? What makes these business leaders, in particular, best-equipped to meet the challenges of a 21st century global economy? In
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Capstone The Capstone Encyclopaedia of Business. The Most Up-To-Date and Accessible Guide to Business Ever
Купить за 2746.92 RUR
The business world has changed beyond all recognition in recent years. New skills, insights, tools, technologies and best practice have emerged. The Capstone Encyclopaedia of Business brings all of this progress together, distilling the facts and essential information into one single volume. It
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