Mike Schneider Location Based Marketing For Dummies
Купить за 1945.14 RUR
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for
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G?rard Cliquet Location-Based Marketing
Купить за 15240.83 RUR
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G?rard Cliquet Location-Based Marketing
Купить за 15240.83 RUR
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in
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Группа авторов Value-based Marketing
Купить за 6613.13 RUR
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder
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Chris Golec Account-Based Marketing
Купить за 2619.35 RUR
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Jeanne Hopkins Go Mobile. Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Купить за 1920.46 RUR
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS
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Sangram Vajre Account-Based Marketing For Dummies
Купить за 2100.81 RUR
Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet
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Axel K?pper Location-Based Services
Купить за 13855.03 RUR
Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users’ current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation
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Allan Brimicombe Location-Based Services and Geo-Information Engineering
Купить за 13203.85 RUR
Location-Based Services (LBS) are the delivery of data and information services where the content of those services is tailored to the current location and context of a mobile user. This is a new and fast-growing technology sector incorporating GIS, wireless technologies, positioning systems and
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Rachel Pasqua Mobile Marketing. An Hour a Day
Купить за 2308.4 RUR
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this
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Bob Hutchins Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers
Купить за 2581.65 RUR
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and «hot
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Gabe Zichermann Game-Based Marketing. Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Купить за 1920.46 RUR
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all
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