Valery Bondarenko Marketing and Pricing
Купить за 309.9 RUR
Данный курс лекций предназначен для студентов и магистрантов, изучающих часть предметов на английском языке. Курс лекций составлен на основании учебной программы и образовательных стандартов для экономических специальностей УВО: «Мировая экономика», «Бухгалтерский учет и аудит», «Экономика
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Patrick Corsi The Marketing of Technology Intensive Products and Services
Купить за 11488.68 RUR
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing
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Группа авторов Pricing for Profitability
Купить за 13543.57 RUR
Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit. Just as
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Simon Middleton What You Need to Know About Marketing
Купить за 2032.07 RUR
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to
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Marlene Jensen Setting Profitable Prices. A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant
Купить за 3844.77 RUR
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing
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G?rard Cliquet Location-Based Marketing
Купить за 15240.83 RUR
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in
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Craig Zawada C. The Price Advantage
Купить за 6226.93 RUR
A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to
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Tim Smith J. Pricing Done Right. The Pricing Framework Proven Successful by the World's Most Profitable Companies
Купить за 5059.38 RUR
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for
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Valery Pikulev Water and Stone. Historical story
Купить за 480 RUR
Water and stone … – these two elements which merged together create unique beauty of Sankt-Ptersburg. The documentary and art photostory, with two hundred color photos, is “business card” at the first acquaintance to the Great City. It acquaints the reader not only with man-made beauty of the
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Julie Meehan Pricing and Profitability Management
Купить за 8543.94 RUR
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability
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Rob McCulloch Bayesian Statistics and Marketing
Купить за 9019.87 RUR
The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new
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80Pcs Price Tags Fluorescent Star Burst Design for Retail Stores Marketing Sale Paper Signs Preprinted Pricing Labels
Купить за 1741.86 RUR
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