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Carl H. Botan Strategic Communication Theory and Practice

Купить за 9295.59 RUR

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the
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Carl H. Botan The Handbook of Strategic Communication

Купить за 17087.88 RUR

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Laurie Lewis Organizational Change. Creating Change Through Strategic Communication

Купить за 2581.65 RUR

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices
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Laurie Lewis Organizational Change. Creating Change Through Strategic Communication

Купить за 5536.62 RUR

A comprehensive guide to essential theories and practices of change creation and implementation Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with
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Poole Marshall Scott Strategic Organizational Communication. In a Global Economy

Купить за 9335.72 RUR

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies
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