Jeff Sauro Customer Analytics For Dummies
Купить за 2308.4 RUR
The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the
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Bart Baesens Analytics in a Big Data World. The Essential Guide to Data Science and its Applications
Купить за 3844.77 RUR
The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how
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Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Купить за 2312.15 RUR
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing
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Jean-Paul Isson Win with Advanced Business Analytics. Creating Business Value from Your Data
Купить за 4618.34 RUR
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting.
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John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data
Купить за 3887.94 RUR
Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in
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Avinash Kaushik Web Analytics 2.0. The Art of Online Accountability and Science of Customer Centricity
Купить за 3131.39 RUR
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy,
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Brittany Bullard Style and Statistics. The Art of Retail Analytics
Купить за 3932.45 RUR
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of
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Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Купить за 1968.19 RUR
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital
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Tony Boobier Analytics for Insurance. The Real Business of Big Data
Купить за 7830.43 RUR
The business guide to Big Data in insurance, with practical application insight Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book
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Группа авторов Handbook on Intelligent Healthcare Analytics
Купить за 20781.97 RUR
HANDBOOK OF INTELLIGENT HEALTHCARE ANALYTICS The book explores the various recent tools and techniques used for deriving knowledge from healthcare data analytics for researchers and practitioners. The power of healthcare data analytics is being increasingly used in the industry. Advanced
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Ian Gordon Managing the New Customer Relationship
Купить за 3690.06 RUR
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the
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Don Peppers Managing Customer Experience and Relationships
Купить за 8867.98 RUR
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a
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