Philip Kotler Market Your Way to Growth. 8 Ways to Win
Купить за 1920.46 RUR
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way
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Philip Kotler Marketing 4.0. Moving from Traditional to Digital
Купить за 1924.31 RUR
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing
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Philip Kotler The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
Купить за 3284.08 RUR
Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.» –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America
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Philip Kotler Marketing 5.0
Купить за 2160.29 RUR
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Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit
Купить за 1989.25 RUR
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,
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Philip Kotler Kellogg on Marketing
Купить за 2357.89 RUR
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both
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Philip Kotler Museum Marketing and Strategy
Купить за 7204.62 RUR
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range
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John Vyge The Dragons' Den Guide to Assessing Your Business Concept
Купить за 2331.21 RUR
How to assess your business concept's potential to win customers The Dragons' Den Guide to Assessing Your Business Concept is designed to help entrepreneurs assess whether they actually have a market for their business concept. Before anyone invests valuable time and resources to a slow-growth or
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Philip Kotler Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
Купить за 2335.1 RUR
A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global
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Philip Kotler Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
Купить за 2724.28 RUR
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z,
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Philip Kotler Strategic Marketing For Health Care Organizations
Купить за 9567.52 RUR
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing
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Philip Kotler Strategic Marketing For Health Care Organizations
Купить за 9418.86 RUR
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