Philip Kotler Museum Marketing and Strategy
Купить за 7204.62 RUR
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range
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Philip Kotler Marketing 5.0
Купить за 2160.29 RUR
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Philip Kotler Kellogg on Marketing
Купить за 2357.89 RUR
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both
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Philip Kotler Ten Deadly Marketing Sins. Signs and Solutions
Купить за 2694.03 RUR
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their
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Philip Kotler Strategic Marketing For Health Care Organizations
Купить за 9567.52 RUR
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing
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Philip Kotler Strategic Marketing For Health Care Organizations
Купить за 9418.86 RUR
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Philip Kotler Marketing 4.0. Moving from Traditional to Digital
Купить за 1924.31 RUR
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing
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Philip Kotler Marketing 4.0 - Der Leitfaden f?r das Marketing der Zukunft (Ungek?rzt)
Купить за 1529.3 RUR
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Philip Kotler Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
Купить за 3077.66 RUR
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service
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Philip Kotler Market Your Way to Growth. 8 Ways to Win
Купить за 1920.46 RUR
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way
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Philip Kotler Marketing 3.0. From Products to Customers to the Human Spirit
Купить за 1989.25 RUR
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity,
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Nancy Lee Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Купить за 2200.44 RUR
Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social
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