Malcolm McDonald Marketing and Finance
Купить за 3661.69 RUR
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to
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Malcolm McDonald Marketing Plans
Купить за 4763.44 RUR
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a
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Malcolm McDonald Marketing Plans for Services
Купить за 4978.34 RUR
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken
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Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them
Купить за 6465.68 RUR
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in
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McDonald Malcolm Key Account Management. The Definitive Guide
Купить за 6707.6 RUR
This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned
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Malcolm McDonald Market Segmentation. How to Do It and How to Profit from It
Купить за 6003.85 RUR
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing
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All 5 Volumes Read Economics + Finance + Investment and Financial Management + Management + Marketing Books From Scratch
Купить за 2014.42 RUR
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CIM The The Marketing Century. How Marketing Drives Business and Shapes Society
Купить за 3549.35 RUR
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While
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Peter Fisk Marketing Genius
Купить за 2955.74 RUR
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its
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Colin Barrow Starting and Running a Business All-in-One For Dummies
Купить за 3098.53 RUR
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and
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Zero-based learning finance, economics, investment and financial management, basic knowledge of finance and finance
Купить за 1460.45 RUR
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James Lukaszewski E. Why Should the Boss Listen to You?. The Seven Disciplines of the Trusted Strategic Advisor
Купить за 1942.02 RUR
This is a book about gaining influence and becoming a key trusted advisor. It is for everyone who advises leaders and senior managers (accounting, finance, human resources, IT, law, marketing, public relations, security, and strategic planning) and for outside consultants in these functional staff
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