Value Competition: Customer-Centric Sales Transformation
Купить за 1080 RUR
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Группа авторов Designing the Customer-Centric Organization
Купить за 5080.18 RUR
Designing the Customer-Centric Organization offers today???s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the
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Larry Weber The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Купить за 1968.19 RUR
Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital
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Customer Value Creation: Collector s Edition
Купить за 1230 RUR
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Daniel Quick The Customer Education Playbook
Купить за 2160.29 RUR
Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers , customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your
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Aldo Cundari Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers
Купить за 1945.92 RUR
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the
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David Williams S. Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy
Купить за 2694.03 RUR
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s
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Kevin Robson Service-Ability. Create a Customer Centric Culture and Achieve Competitive Advantage
Купить за 3463.76 RUR
Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of ‘service’ where the relationship between an organization and the customer is an integral part of the ‘product’ offering. The nation is suffering from a widespread lack of
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Jim Holden The New Power Base Selling. Master The Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition
Купить за 1964.26 RUR
An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer
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Jeffrey Gitomer It's the Customer, Stupid!. 34 Wake-up Calls to Help You Stay Client-Focused
Купить за 1942.02 RUR
Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.
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Don Peppers Managing Customer Relationships
Купить за 8770.24 RUR
In today’s competitive marketplace, customer relationship management is critical to a company’s profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer
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Группа авторов Managing Customers Profitably
Купить за 5740.51 RUR
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and
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