Malcolm McDonald Marketing Plans
Купить за 4763.44 RUR
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a
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Malcolm McDonald Marketing Plans for Services
Купить за 4978.34 RUR
Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken
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Malcolm McDonald Marketing and Finance
Купить за 3661.69 RUR
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to
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Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them
Купить за 6465.68 RUR
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in
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McDonald Malcolm Key Account Management. The Definitive Guide
Купить за 6707.6 RUR
This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned
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Patrick Corsi The Marketing of Technology Intensive Products and Services
Купить за 11488.68 RUR
This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing
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Malcolm McDonald Market Segmentation. How to Do It and How to Profit from It
Купить за 6003.85 RUR
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing
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L. Meghan Mahoney Strategic Social Media
Купить за 8932.99 RUR
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing
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Dee Blick The 15 Essential Marketing Masterclasses for Your Small Business
Купить за 1868.08 RUR
Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen
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Peter Fisk Marketing Genius
Купить за 2955.74 RUR
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its
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Consumer Dummies Small Business Marketing Strategies All-In-One For Dummies
Купить за 2361.04 RUR
6 Books in 1 Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth and revenue every time. Get ready to
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CIM The The Marketing Century. How Marketing Drives Business and Shapes Society
Купить за 3549.35 RUR
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While
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